Niche Marketing: The Crash Course

The face of the Internet continues to evolve daily… although we can’t see it change. It’s kind of like how grass grows. You take a look at your lawn in the morning and again in the afternoon — it still looks the same. But look at it when you leave for a week-long vacation and it looks a lot different when you return.

 

I couldn’t make an analogy comparison to how the mountains were formed because the Internet is evolving at a much faster rate… definitely more like your grass!

 

What does that have to do with Niche Marketing? Well, let me explain.

 

As the Internet has evolved, so has the method that we search for information. We’ve reached the point now where there’s an entire generation that doesn’t know life without the Internet. Our generation has gotten it to this point, but they’re the ones who will drive where it goes in the future. Pay attention!

 

Think of how we use the Internet to search for something. We open up Google, or some other search engine and we type in a word or phrase. We’re then presented with a list of options.

Would it frustrate you to land on a page that has no information about ornamental bricks, and no obvious way to get to that information?

What about when you have to click on several links?

Let’s say you’re looking for ornamental bricks to finally build that walkway in the garden, so you type in ‘ornamental bricks’. Now you would probably assume that one of the big do-it-yourself stores would be a good choice, so you follow the link from one that reads “Install a Loose Laid Brick Walkway”. You’re directed to their webpage that tells you all about how to do it, what tools you’ll need… cool… but has no links to the product! So you search the site for bricks. You look in Outdoors… no luck. You look in Garden Center… no luck. You look under Pavers… not what you were looking for. Finally you type “bricks” in their site search. Aaah! there it is… under Masonry! But wait, these are just plain bricks… nothing ornamental about them. After a few more clicks you find nothing and give up.

Unfortunately, searching Google didn’t produce any good sources on the first page in neither the natural, nor the sponsored links. Sounds like a good place to serve a niche!

Many new Internet entrepreneurs think they need to build a huge site to serve all the needs of the consumer and bring them wads of cash in the process. Stop it! You’ll just spend more time and money than you have to get the site designed and operating… that is if you don’t give up in the process.

Don’t go broad — get narrow!

Since you don’t have the time or the money to invest in competing with the big sites, narrow your focus on one thing.. and do it well. A small, easy to navigate, informative site will win more online sales than the big-box, big-mall, DIY store sites.

There’s an added benefit to niche sites as well. They’re easy to get operating quickly with high quality, focused content. The time you save can be used to look for another niche and another opportunity!

The key to true wealth on the Internet is to apply this model as many times as you can. Don’t put your hopes on one site to generate wealth — diversify!

 

Yours for Bigger Profits