Finding Your Niche Market

One of the most important factors in building a profitable website is by identifying a niche market and using keywords in your site that show a high demand and low competition.

Begin by starting basic keyword research to determine if there’s a market for you. Then use the keywords you’ve identified to building as large a list of relevant keywords for your site as possible. The more keywords you identify during your research, the more potential you have to attract visitors to your site.

So what now after you’ve done all your keyword research and you’ve found the best keywords for your website?

How will you use these keywords to improve your chances of ranking well with the search engines?

How to use Keywords in your webpage

First, let me say for the beginners that your webpage contains “web copy” or “content”.  This is your story, product information, etc. where you’ll “sprinkle” your keywords to attract traffic to your site.

Now, here are some good methods to creating your web copy.

1. From the keyword list you’ve chosen for your site, pick a primary and secondary keyword that you’ll want to have rank well on the search engines.
2. Then, write the title of your page, article, or product description making sure to include the primary keyword in it. Try to fit the secondary keyword into your title as well, but if you find it too difficult to do and still maintain good grammar, then don’t worry about trying to squeeze it into your title. Try and keep your title to about 50—but no more than 70 characters in length.
3. Write the description tag for your page using both the primary and secondary keywords. Your description tag should describe what your page, article, or product is about. Try to limit it to around 150 characters.
4. The first paragraph on your page should be a summary of the overall content and should include both your primary and secondary keywords. Have you ever noticed how newspaper and magazine articles usually summarize their story in the very first paragraph? This lets the reader know right away that they’ve found what they’re looking for and keeps them on your page rather than bouncing off to another site.

You should structure your content by writing the headings and subheadings so that each contains keywords. This help you become a writer of quality copy that the search engines love to index, and allows you to focus on the theme of your content.

1. Finally, you need to think about all the internal and external links that you should be pointing people to throughout your copy. Your linking text should be keyword rich and point at relevant web pages. These links will provide professional customer service, as well as, help with your search engine ranking. Be sure to routinely check your links to make sure they’re up to date and not broken.

What’s your next step?

I’ve given you some good tips and a step-by-step process to follow here. However, unless you put it into motion, you’ll get nowhere. Even the most popular sites, like Amazon, capitalize on these basic principles; you shouldn’t think your site is unique.

Now, I can’t promise that you’ll find a ‘magic keyword’ that no one else uses, which drives an insane amount of traffic to your site… but it certainly doesn’t hurt to try!

Use a combination of the keyword research tools, such as the Google Keyword Tool, or the Free Keyword Suggestion Tool from Wordtracker to research markets and to find little-used keywords and keyword phrases for your own site.

After you’ve developed your webpage, you can use your keyword list to attract traffic to your site through pay-per-click search engines like Google Adwords and other PPC sites.

Yours for Bigger Profits