Internet Marketing Sins

 

Catch the Ground Swell

 

There’s been a storm brewing silently in the Internet Marketing world. There have been a few murmurs here and there over the past few months, but it wasn’t until recently that the murmurs were silenced with a loud “THUD!” from Sylvie Fortin.

Her open letter to the Internet Marketing industry and the consumer has opened the proverbial can-of-worms that I predict will be in the forefront of IM seminars for years to come.

In my conversation with her this morning, Sylvie was as candid and forthright as she comes across in her letter. We’re at a crossroads in the Internet Marketing world where we need to get better about how we conduct business, and police our own by not putting up with the crap of tricks that give us all a black eye. Her stance is that we’re not only hurting the consumer through the use of underhanded techniques, but we may be unintentionally cutting our own throat.

As an industry, we need to be professional and offer legitimate products to the consumer using above board techniques. We don’t want to end up as a community of pariahs, akin to all those “work from home” signs we see along the freeway exits. It’s time to take a stand. This site was established to communicate a better way of teaching our important business building to those who are truly looking for help and don’t want the tricks. We always talk about creating long-term relationships with our customers and our lists. Turning a quick buck at there expense will not accomplish that goal.

Sylvie and I are committed to changing the mindset of the IM community. It’s not going to be an easy road or a quick trip in the process. This will need to be a grassroots effort and a call to action for the community, but will be the best investment we all can make in guaranteeing our futures and a continuing stream of customers coming to our sites for years to come.

Our customers are looking for real — useful — information that they can apply and begin seeing results right away. So many customers are new entrepreneurs looking to make a beginning online and many more are existing Internet entrepreneurs looking for a new technique… an edge to leverage to see more success in their online business. Neither one has the time or the cash to spare chasing the riffraff that Sylvie outlines in her letter.

In our discussion, we agree that this has been a long time in coming. It has to end… this methodology of marketing that’s becoming rampant. It’s going to take a concerted effort by a lot of us in the Industry to quell this tide before it stars to affect everyone’s ability to sell in the marketplace. We don’t want the stigma of being like “Used Car Salesmen” (no disrespect meant to those of you who sell used cars!)

Sylvie has thrown down the gauntlet and you’re either onboard or will continue your ways, but be assured that this effort to police our own won’t go away. I expect it will only grow and will be spoken about at upcoming seminars and be a point of discussion for year to come.

Don’t miss out on her eye-popping letter! Get your copy here: “Internet Marketing Sins: An Open Letter to Internet Marketers”