Fastest Growing Online Product Categories

September 9, 2008

Consumers the world over are continuing to make the jump from crowded stores to the one-click convenience of online shopping. A recent worldwide survey conducted by The Nielsen Company through February 2008, indicated that over 85 percent of the world’s online population has used the Internet to make a purchase! This number is up 40 percent from just two years ago, which indicates the steady transition from Main Street to the super highway. As the Internet becomes more secure and the consumer finds value in online shopping, the number of consumers turning to the Internet will continue to increase. Currently, indicators show that more than half of all Internet users are regular online shoppers and make online purchases at least once a month. Read more

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