Internet Marketing Sins
August 1, 2008
Catch the Ground Swell
There’s been a storm brewing silently in the Internet Marketing world. There have been a few murmurs here and there over the past few months, but it wasn’t until recently that the murmurs were silenced with a loud “THUD!” from Sylvie Fortin.
Her open letter to the Internet Marketing industry and the consumer has opened the proverbial can-of-worms that I predict will be in the forefront of IM seminars for years to come.
In my conversation with her this morning, Sylvie was as candid and forthright as she comes across in her letter. We’re at a crossroads in the Internet Marketing world where we need to get better about how we conduct business, and police our own by not putting up with the crap of tricks that give us all a black eye. Her stance is that we’re not only hurting the consumer through the use of underhanded techniques, but we may be unintentionally cutting our own throat. Read more
